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The sponsors
LCL – SPONSOR OF THE YELLOW AND BLUE JERSEY
LCL is truly committed to cycling and this year it is celebrating 30 years as a Tour de France sponsor. Today it sponsors the overall leaders’ jersey for all of ASO’s stage races in France.
LCL reinforces its presence throughout the year thanks to internationally renowned cycling races including:
- Paris-Nice
- Critérium International
- Paris-Roubaix
- Tour de Picardie
- Critérium du Dauuphiné
- Tour de France
- Tour de l’Avenir
SOJASUN, SPONSOR OF THE STAGE WINNER
Sojasun offers a wide range of products: natural, fruit and chocolate desserts, etc. as well as food items such as soya steaks, ready meals and veggie burgers. UHT Sojasun drinks also exist in cartons. Sojasun products offer many nutritional advantages and are a source of vegetable protein, allowing you to have a balanced diet. Additionally, as they do not contain lactose, they are easy to digest. Sojasun is an official sponsor of the Critérium du Dauphiné for the first time. Sojasun has been committed to amateur cycling for many years and is also the sponsor of the Saur-Sojasun professional team.
LES PORTES DU SOLEIL, THE SPONSOR OF THE GREEN JERSEY
For more than 45 years, Les Portes du Soleil and its 12 French-Swiss resorts have established themselves as one of the biggest skiing areas in the world with almost 650 km of ski runs.
Here skiing is unique, allowing tourists to travel from one resort to another, in a natural and preserved setting between France and Switzerland with the ski safari concept.
In the summer, Les Portes du Soleil become Europe’s major resort for MTB, with 25 ski-lifts allowing visitors to discover hundreds of kilometres of trails that are waymarked and maintained by bike patrols.
La Pass’Portes du Soleil MTB kicks off the mountain bike season. 6, 000 riders from throughout the world will cycle along the 80 km trail from the 24th to the 26th of June.
CASINO RESTAURATION, THE SPONSOR OF THE WHITE JERSEY
Through its Sde Saveurs d’événements brand, Casino Restauration offers you the possibility of having lunch boxes delivered for all kinds of professional meetings.
Sde Saveurs de Saveurs d’événements is also an events’ caterer, offering specially tailor-made services 7 days a week to companies, associations and sports organisations. A wide range of specialities is on offer to our customers to satisfy all of their guests, from starters to desserts.
Mavic, Partenaire Officiel
Mavic, fabricant français de systèmes
rouespneus,
de jantes, de pédales et
de compteurs pour le sport cycliste,
a débuté son histoire en 1889 à Lyon.
Aujourd’hui, Mavic conçoit et produit
également une gamme complète d’équipements
du cycliste techniques et innovants : chaussures, vêtements et
accessoires. Retrouvez tous les détails
sur www.mavic.com, et restez à l’écoute
sur nos pages d’infos Facebook et vidéo
YouTube.
www.mavic.com
SAVOIE MONT BLANC, THE SPONSOR OF THE TEAM CLASSIFICATION
Savoie and Haute Savoie have joined together to form a unique tourist destination: Savoie Mont Blanc.
This welcoming area is interspersed with magnificent towns whose history is over a thousand years old (Annecy, Chambéry, Chamonix, Évian, Albertville, Aix-les-Bains, etc.), many villages decorated with flowers and mountain resorts. It stretches out between emblematic Mont Blanc and four great Alpine lakes (Aiguebelette, Le Bourget, Annecy and Lake Geneva). They say that nature is beautiful here all year long with its palette of eye-catching colours: snow white, fir green, beach beige, sky blue and passionate red! Savoie Mont Blanc promises visitors that they will discover a “breathtaking wonderland” at every altitude of the region.
Seeing is believing and the Critérium du Dauphiné will provide an ideal opportunity to verify this with a varied and demanding route which will criss-cross the region. Professional cyclists will thus open the way to a summer 2011 season that cycling enthusiasts will love: green ways along the banks of the lakes and rivers, mountain passes reserved for cyclists, major events with the hundredth anniversary of the Galibier during the Tour de France, etc. Would you like to experience the great outdoors and to ride freely? Then choose Savoie Mont Blanc as your destination this summer. Stay ideas and good deals are featured on the resort’s website:
ALDEN, AN OFFICIAL SPONSOR
Alden is one of Europe’s leading mobile multi-media service providers and offers television, satellite broadcasting and Internet solutions that are adapted for each country. Alden has created a buzz by launching its very own revolutionary concepts: I-Com, the magic remote control and AIO, the first all-in-one mobile TV solution. AIO and I-COM are aimed at making the life of mobile-home users easier and they have received international acclaim from the press. It is good to know that someone is thinking about how to make your life less complicated.
Alden, a specialist in renewable energy for 15 years, is an environmentally-friendly firm and provides "energy" solutions for mobile leisure activities. Alden is also active in the mobile-home internet sector, with reliable and economical solutions.
ALCATEL ONE TOUCH, AN OFFICIAL SPONSOR
Alcatel One Touch creates, develops and distributes a wide range of mobile phones and multimedia tablets. Alcatel One Touch meets nomadic consumer expectations by offering modern, simple, ergonomic products, equipped with very efficient technology at affordable prices. It provides mobile media solutions adapted to each use: Internet, email, social networks, photographs, music, android applications, etc.
On the strength of its values of proximity, generosity and performance, Alcatel One Touch is committing itself to the world of cycling for several years alongside ASO, as an official sponsor of the Tour de France, the Vuelta and several other cycling races including the Critérium du Dauphiné.
SANTINI, AN OFFICIAL SPONSOR
Santini is a sponsor of the most renowned teams and the biggest international events.
Santini’s essence is based on a fundamental choice: that of creating and producing our clothing exclusively in Italy ever since 1965. Santini has always been a leader in terms of innovation and produces 2,000 items per day, of which more than 70% is exported worldwide. Santini is an enthusiastic brand and is motivated about the idea of becoming a leader. We have chosen to manufacture our products exclusively in Italy and with passion. Those who know us realise that we’ve made the right decision!
FESTINA, THE OFFICIAL TIMEKEEPER
Festina has been renowned throughout the world for 100 years as being a maker of high quality watches and has been able to establish itself as a symbol of elegance and dynamism, while still respecting traditions and authenticity.
Sport has always been ingrained in the DNA of the company and the brand. Indeed, performance, courage and surpassing oneself are all values that the world of cycling shares with the Festina brand.
It achieved its first sporting performances in the world of cycling. In particular it has won many international competitions thanks to its team. Today the century-old brand still mains a close link with this discipline as the official timekeeper of the Tour de France and many other international competitions.
This is a significant long-term partnership that will allow the Festina brand, this year once again, to contribute to writing new pages of history full of joy, disappointment, in short, intense emotions which create the myth and the beauty of cycling.
With Festina, let us share the emotions of cycling.
Škoda, voiture officielle
Fondée en 1895 par Laurin et Klement, Škoda est une des plus anciennes marques du paysage automobile actuel. Depuis son rachat en 1991 par Volkswagen AG, Škoda a modernisé et étendu sa gamme. Avec plus de dix modèles développés (Fabia, Roomster, Octavia, Yeti, Superb et Superb Combi), ses ventes mondiales ont atteint plus de 762 000 unités en 2010. Depuis 8 ans, Škoda est la voiture offi cielle du Tour de France et des épreuves cyclistes organisées par A.S.O. Ceci nous permet de mettre sur les routes plus de 300 Škoda et d’impliquer l’ensemble de nos distributeurs.
VITTEL, THE OFFICIAL WATER
It is essential to drink before, during and after any sports activity. Water is an essential element for each and every one of us, especially sportsmen and women, where even slight dehydration will not allow our physical performances to be maintained.
By drinking Vittel natural mineral water you will be able to hydrate yourself throughout your physical activity!
Those who drink Vittel appreciate its balanced taste and mineral content which provides them with a sensation of freshness and vitality. This is why so many sportsmen and women choose Vittel as their preferred water!
THE DAUPHINÉ LIBÉRÉ, AN OFFICIAL MEDIA SPONSOR
Since its first edition on the 12th of June 1947, the Critérium du Dauphiné has been very closely linked to the history of paper, which has provided a wonderful sounding board for the race through its sports pages.
In the first days of June, the race founded by Georges Cazeneuve will criss-cross the roads of our region, from the Alpine massifs all the way to the Valley of the River Rhône, with a great number of achievements which have carved out the legend of a unique competition.
Today we will continue to inform our readers by dedicating 8 pages every day to this 63rd edition of the race, so that they can follow the adventures and achievements of the peloton’s greatest riders on the roads of our beautiful region, stage after stage.
AG2R LA MONDIALE, AN OFFICIAL SPONSOR
Ag2r La Mondiale can boast more than 10 years of performance and solidarity in the heart of the peloton.
Through life and health insurance, savings and pensions, Ag2r La Mondiale offers employees, pensioners, professionals, company directors and their families a full range of products and services to cover their personal insurance needs throughout their life.
For Ag2r La Mondiale, a major health, life, and asset insurance player, performance and personal insurance go hand in hand with solidarity. At every stage of your life, you will never have better individual protection than when you can count on a group which boasts 8 million policy-holders. This unique approach to our profession is behind our long-term commitment to cycling: the individual success of a rider is always the result of teamwork with his team-mates.
Our involvement in Vincent Lavenu’s cycling team for almost 15 years and as an official sponsor of the Tour de France and other races organised by A.S.O. for almost 10 years, is the sign of our desire to promote and share our values of solidarity with all cycling enthusiasts.
The approach of Ag2r La Mondiale is the very opposite of every man for himself.
FRANCE INFO, AN OFFICIAL MEDIA SPONSOR
France Info is continuing its collaboration with the Critérium du Dauphiné, one of the major events on the cycling calendar! Fabrice Rigobert, a journalist from the sports department, will cover the Critérium du Dauphiné live on France Info.
All sports are featured on France Info.
France Info covers the major cycling races and the biggest sports events in general: the French Open, the Rugby Top 14, the Dakar Rally, the Tour de France, the Solitaire du Figaro, the Division I and 2 football championship matches, etc.
Discover all the sports news every day on France Info during the “France Info Sport” feature and on france-info.com.
FRANCE BLEU, AN OFFICIAL MEDIA SPONSOR
With a cumulative audience of 7.1%, the France Blue network and its 43 local radio stations has achieved a historic record since it was created in 2000 (source: a series of polls conducted from September 2009 -June 2010).
France Bleu is the 2nd most listened to radio in France from 9 am to 12 noon and has attracted more than 270, 000 new listeners.
2h02 is the amount of time that 3.7 millions listeners spend every day tuned into France Bleu.
Discover all of the frequencies on francebleu.com.
FRANCE TÉLÉVISIONS, THE OFFICIAL BROADCASTER
France Télévisions is the historic partner of the Critérium du Dauphiné and produces the race’s international signal. It will provide exceptional coverage of the 2011 edition, broadcasting the prologue and the 7 stages live on France 3, with more than 10 hours of airtime, commented by Thierry Adam, Laurent Jalabert and Nicolas Geay: from 1.25 pm to 2.50 pm on Sunday the 5th of June, from 4.10 pm to 5.15 pm from Monday the 6th of June to Friday the 10th of June, from 3.45 pm to 6 pm on Saturday the 11th of June and from 3.45 pm to 5 pm on Sunday the 12th of June. Additionally, coverage of the race will be featured on the programmes Stade 2 and Tout le Sport, as well as on regional news and sports programmes (France 3 Rhône-Alpes and France 3 Alpes). All of the stages will be broadcast simultaneously on the Internet and will be available on Replay TV on Pluzz.fr’s website.
France Télévisions broadcasts 1256 hours of sport and 30 disciplines live every year. The cycling season has not been overlooked with more than 150 hours of live coverage from Paris-Nice to Paris-Tours to Paris-Roubaix, the Critérium du Dauphiné, the French and World Championships and of course the Tour de France!